THINGS YOU ABSOLUTELY HAVE TO KNOW ABOUT LOGO DESIGN

In a world that’s saturated with visual information, it’s important that your business stands out from the crowd.

A logo is more than just a simple mark – it’s a symbol that has a unique set of associations that it communicates with a viewer. Looking to redesign your current logo or create a logo for the first time?

HERE IS WHAT YOU NEED TO KNOW ABOUT LOGO DESIGN

You should not do it yourself
OK, so you’ve dropped a few shapes into Photoshop, played around with the filters a little and now you’re good to go, right? Hold on a second.

DIY is fine for fixing door hinges and making that spice rack you saw on Pinterest – but not so great for logo design. Remember, your logo is a big part of your visual identity, and having one that can be transferred across multiple mediums – brochures, website, banner ads or newsletter headers -without losing quality is vital.

Logos are like tattoos; sure technically you can do them yourself, but if you do you’re probably going to be stuck with the business equivalent of flaming tribal barbed wire (and a lingering sense of regret).

It should connect your business
Random geometry is pretty but your logo is about more than just aesthetics. It should distill your company’s core value proposition down to a visually striking icon.

It should be instantly recognisable
Your logo is like your brand fingerprint, and you need to consider how it fits into the marketplace. If it looks too much like something else that’s out there, or if it’s so bland that the eye just glosses over it – then it’s not doing its job.

The power of a great logo is the power of recognition. The ‘Ah! I recognise that logo’ factor should be strong.

It should have a story
Branding is about creating a narrative that weaves through everything you do like a golden thread. Creating a visual narrative -an instantly recognisable story – is important in a world that increasingly privileges short bursts of concentrated information.

Looking for someone to create the perfect logo for your business? Take a look at our work to see some of the clients we’ve worked with.