TIPS FOR CHOOSING A CREATIVE AGENCY IN CAPE TOWN
So you’re looking for a creative agency in Cape Town to help you create a powerful identity for your brand? That’s great! But choosing the right agency is not always easy. No two agencies are alike. Cape Town is like a giant pencil case – from HP to Mont Blanc – you need to ensure the right fit for your brand, as well as your pocket.
HERE ARE 5 TIPS IN CHOOSING A CREATIVE AGENCY IN CAPE TOWN
Tip 1: Explore the agency’s culture
Looking into an agency’s culture is a great way of determining how well they’ll respond to your brief. Ideally, you want to work with an agency that is able to adapt and respond quickly to change. Like bamboo, you want enough structure to ensure a solid foundation, but also the right amount of flexibility and adaptability in the event of unforeseen challenges.
Tip 2: Experience counts
With experience comes wisdom. Look for an agency that has at least 10 years experience working with a wide variety of brands. Having a discerning eye for design is a given. But being able to solve problems using effective and meaningful design thinking is an invaluable skill-set that can only be acquired through years of practice and experience. Our work
Tip 3: There’s no ‘I’ in Team
Two minds are better than one – but two diverse minds are even better! Look for an agency that boasts a motley crew of creative individuals. Diversity allows for unique perspectives. With unique perspectives comes deeper inquiry, craftsmanship, and a competitive edge. Our team
Tip 4: Get real with your budget
Make sure your expectations match your budget. This is not to say that one should lower their expectations when working on a tight budget. Similarly, one cannot expect the Rolls-Royce of design by offering pennies. That said, there are smart ways you can optimise your budget. Putting in the work to deliver a direct, clear and concise brief is a major money-saver. The less back and forth, the more you save!
Tip 5: Do They Serve Great Coffee?
Need we say more?
There it is! 5 tips to help you find your perfect agency fit. For more information, feel free to contact us or follow our blog for more industry tips!